Sonus Digital's digital marketing solutions help an established remodeling company modernize its online presence and outpace larger competitors.
Not every company that comes to Sonus Digital is starting from zero. Some arrive established, with years of real project history, but a website and online presence that never kept pace with the business. This case study covers how one general contractor modernized its digital presence without losing the credibility built over 15 years in the trade.
“For the first time, we actually know where our leads are coming from — and we're winning bigger jobs because of it.”OwnerGeneral Contracting Company
With 15 years of project history but a website that hadn't been touched since 2016, this general contractor needed a digital presence that reflected the quality of their actual work — and a way to finally see which marketing efforts were producing estimate requests.
Replaced the old brochure-style site with a project-gallery-driven design, clear calls to action, and fast mobile load times.
Implemented tracking so the team could see, for the first time, exactly which channels — organic search, ads, or referrals — were generating estimate requests.
Optimized for target service-plus-neighborhood keywords and rolled out a systematic post-project review request process.
Estimate requests rose 27% within the first 90 days of the new site going live.
Average time-on-site increased while bounce rate was cut roughly in half.
Achieved page-one rankings for 5 of the company's top target keywords, including “home addition contractor” searches in their service area.
Grew from a handful of scattered reviews to a 4.9-star average across more than 60 new Google reviews.