Sonus Digital's digital marketing solutions turn a seasonal landscaping business into a fully booked, year-round local brand.
Every landscaping business runs into the same wall eventually: referrals only grow so fast. This case study looks at what happened when a local landscaping company stopped relying on word-of-mouth alone and built a real digital presence — one designed to keep leads coming in through the off-season, not just the spring rush.
“We used to just hope the phone would ring. Now we know exactly where our next job is coming from.”OwnerLandscaping Company
Faced with a business that had grown almost entirely on referrals, a local landscaping company partnered with Sonus Digital to build a real online presence — one that could keep the phone ringing through the slow months, not just during the spring rush.
Optimized the company's Google Business Profile with before-and-after project photos and built out dedicated service pages for lawn care, hardscaping, and seasonal cleanup.
Launched Google Ads and Local Services Ads timed to ramp up ahead of each season's demand spike, pausing spend during natural lulls to control cost per lead.
Rolled out a review-generation system that prompts satisfied customers for a Google review right after each completed job.
Generated 61 qualified leads in the first full quarter, with inquiries no longer disappearing during shoulder seasons.
Reached page-one Google rankings for “landscaping near me” and related local search terms within 60 days.
Website traffic increased 340% year-over-year.
Nearly 1 in 5 new leads converted into ongoing maintenance contracts rather than one-off jobs.