Sonus Digital steps in after a wasted ad budget and an unfinished website to turn around a roofing company's online presence — and its lead pipeline — in under 90 days.
Not every business that comes to Sonus Digital is starting from nothing — some arrive after a bad experience with another agency. This case study covers how one roofing company recovered from a wasted ad budget and an unfinished website, and what it took to rebuild trust in both their marketing and their online presence.
“We'd already paid another agency and had nothing to show for it. Sonus Digital rebuilt everything from zero and we had real leads within weeks.”OwnerRoofing Company
After a previous marketing agency took payment for a year-long website build that never launched — while running untracked ad campaigns the owner couldn't evaluate — this roofing company came to Sonus Digital needing more than marketing. They needed a fresh start, and proof that their spend was actually producing results.
Rather than trying to salvage the unfinished build, Sonus Digital started over with a conversion-focused website live within three weeks, including storm-damage and insurance-claim-specific landing pages.
Migrated ad spend into properly structured, trackable Google Ads and Local Services Ads campaigns, with monthly reporting the owner could actually read.
Added call tracking and a fast lead-routing process for storm-damage inquiries, where response speed often decides who gets the job.
Went from a year of stalled development to a live, converting site in three weeks.
Generated 3.8x more monthly leads than the previous agency's best-performing month.
Replaced $10,000 in unclear, untracked ad spend with campaigns the owner could see performance on in real time.
Reached page-one rankings for “roof replacement” searches in their service area within 70 days.