Using Google My Business for Local Marketing

Google My Business on a white background

As a small business, making your mark in the local market is crucial for success. In today’s digital era, your online presence is just as important as your physical storefront. This is where Google My Business (GMB) comes into play. GMB is a free tool provided by Google that allows businesses to manage their online presence across Google, including Search and Maps. In this blog post, we’ll guide you through the process of effectively using Google My Business to boost your local visibility.

Understanding Google My Business

Google My Business is an essential platform for local businesses to manage their online information as it appears in Google Search and Google Maps. This includes your business name, location, hours, and more. By verifying and editing your business information, you can help customers find you and tell them the story of your business.

Why Use Google My Business?

  • Increased Visibility: GMB listings appear in local search results, making it easier for potential customers to find you.
  • Customer Interaction: It allows you to read and respond to reviews, post photos, and answer questions.
  • Insights and Analytics: GMB provides valuable insights into how customers search for your business and where they come from.

Setting Up Your Google My Business Account

  • Create or Claim Your Business Profile: If your business is new to GMB, you’ll need to create a profile. If it’s already on GMB, claim it.
  • Verify Your Business: Verification is typically done by mail, phone, or email.
  • Optimize Your Profile: Fill in as much information as possible – business hours, contact information, website, and a brief description.
  • Add Photos: Visuals are key. Upload high-quality images of your business, products, or services.

Managing and Updating Your Profile

  • Keep Your Information Accurate: Regularly update your hours, contact information, and services.
  • Post Regularly: Use GMB posts to update customers about new products, offers, or events.
  • Respond to Reviews: Engage with customers by responding to both positive and negative reviews.

Leveraging Google My Business for Local Marketing

Local SEO

Optimize your GMB profile with relevant keywords that potential customers might use to find businesses like yours. This improves your chances of showing up in local searches.

Utilizing Google Posts

Use Google Posts to engage with your audience. These posts can be about anything from special offers to events, and they appear directly in your GMB listing.

Encouraging Reviews

Reviews are a powerful tool. Encourage satisfied customers to leave a review on your GMB profile. Positive reviews can improve your business’s visibility and increase the likelihood that a potential customer will visit your location.

Using Q&A Section

The Q&A section of GMB allows potential customers to ask questions about your business. Monitor and respond to these questions promptly and accurately.

Analytics and Insights

GMB provides valuable insights into how customers are interacting with your listing. Use this data to understand customer behavior and refine your marketing strategies.

Understanding Customer Interaction

Track how customers find your listing (direct search vs. discovery search) and what actions they take (visiting your website, requesting directions, calling you).

Monitoring Reviews and Ratings

Keep an eye on your overall rating and the content of reviews to understand customer satisfaction and areas for improvement.

Advanced Tips for Maximizing Your GMB Listing

  • Use Google My Business Messaging: This feature allows customers to message you directly from your GMB listing.
  • Keep Up with Seasonal Changes: Update your GMB profile to reflect any seasonal changes in hours or services.
  • Utilize the Booking Feature: If applicable, use GMB’s booking feature to allow customers to make reservations or appointments directly from your listing.


For small businesses, Google My Business is a powerful tool for local marketing. It helps increase your visibility, allows for direct customer engagement, and provides valuable insights into customer behavior. By effectively setting up and managing your GMB listing, you can significantly enhance your local presence and attract more customers to your business.

Remember, the key to success with GMB is regular monitoring and updating of your profile, engaging with customers, and leveraging the insights provided. By following these guidelines, you can make the most out of Google My Business and grow your local business effectively.


At Sonus Digital, we understand the nuances of the digital world and how they apply to small businesses. Need assistance in navigating Google My Business? Contact us and let’s give your business a jump start over the competition!

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